{"id":228,"date":"2021-04-22T15:48:17","date_gmt":"2021-04-22T13:48:17","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=228"},"modified":"2022-07-07T17:54:47","modified_gmt":"2022-07-07T15:54:47","slug":"online-werbung-welche-standard-digitalformate-gibt-es","status":"publish","type":"post","link":"https:\/\/de.themoneytizer.com\/blog\/werbeformate\/online-werbung-welche-standard-digitalformate-gibt-es\/","title":{"rendered":"Online Werbung: Welche Standard-Digitalformate gibt es?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Obwohl die sogenannten <strong>Rich Media-Anzeigen<\/strong>&#8211; und Videos noch immer die beliebteste Form von <strong>Online <a href=\"https:\/\/de.themoneytizer.com\/blog\/monetarisierung\/wie-sie-ihren-blog-monetarisieren-konnen\/\">Werbung<\/a><\/strong> f\u00fcr gro\u00dfe Werbetreibende sind, bleibt die Bedeutung der Standards des Interactive Advertising Bureaus (IAB) gro\u00df. Da der digitale Marktplatz w\u00e4chst und w\u00e4chst, tauchen immer komplexere <a href=\"https:\/\/de.themoneytizer.com\/blog\/programmatic-2\/digitale-werbetrends-die-header-bidding-technologie\/\">Formate<\/a> auf, die den Nutzern einzigartige, interaktive Erfahrungen verschaffen.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rich Media-Anzeigen<\/strong>, also beispielsweise dynamische und erweiterbare Banner oder sich bewegende Objekte, und Videos dominieren den Markt. Trotzdem werden diese Formate niemals die klassische Display-Werbung ersetzen, die im Rahmen der Kommunikationsstrategie von Unternehmen eine andere Rolle spielt. Unterschieden werden muss zwischen der Markenbildung (Branding) und der Kapitalrendite (Return on Investment): W\u00e4hrend <strong>Rich Media-Anzeigen<\/strong> eher f\u00fcrs Branding geeignet sind, unterst\u00fctzen die Standardformate Kampagnen zur Generierung von Umsatz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Megabanner \u2013 728 x 90 Pixel<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"121\" src=\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/megabanner-1.png\" alt=\"\" class=\"wp-image-369\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Das \u00e4lteste <strong>Standardformat<\/strong> ist der Megabanner, auch bekannt als \u201eSkyscraper\u201c (deutsch: Wolkenkratzer). Diese 728 x 90 Pixel gro\u00dfe Anzeige wird oben auf der Seite platziert und ist somit gut sichtbar, durch die gro\u00dfen Ausma\u00dfe sind kreative L\u00f6sungen darauf m\u00f6glich. Insgesamt ist das Megabanner sogar das gebr\u00e4uchlichste Format auf dem gesamten Markt.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Medium Rectangle \u2013 300 x 250 Pixel<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"121\" src=\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/pave-1.png\" alt=\"\" class=\"wp-image-370\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Das Medium Rectangle oder die Mid Page Unit (MPU) passt \u00fcberall auf die Seite und ist damit DER universell verwendbare Standard. Durch seine fast quadratische Form l\u00e4sst sich die MPU in jeder Webseite einbauen und nimmt daher eine essenzielle Rolle f\u00fcr nahezu alle internationale Werbekampagnen ein. Jeder, der <a href=\"https:\/\/de.themoneytizer.com\/blog\/monetarisierung\/wie-konnen-sie-anzeigen-auf-ihrer-website-schalten\/\">Anzeigen<\/a> anbietet und seine Internetseite damit monetisieren m\u00f6chte, sollte dieses Format in Betracht ziehen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Half Page \u2013 300 x 600 Pixel<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"121\" src=\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/gdangle-1.png\" alt=\"\" class=\"wp-image-371\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Der aufgehende Stern am Anzeigen-Himmel. Wegen seiner riesigen Gr\u00f6\u00dfe ist das Format durchschnittlich teurer als die anderen Standardformate. Unter Werbetreibenden ist die Half Page gerade besonders beliebt, da sie auf doppelter Gr\u00f6\u00dfe der MPU erlaubt, ein Produkt detailliert zu pr\u00e4sentieren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skyscraper \u2013 160 x 600 Pixel<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"121\" src=\"https:\/\/www.themoneytizer.com\/blog\/wp-content\/uploads\/2021\/04\/skycraper-1.png\" alt=\"\" class=\"wp-image-372\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Der Skyscraper, Wolkenkratzer also, ist ein langes, vertikales Banner am linken oder rechten Rand einer Webseite. Somit bleibt das Format lange Zeit im Blickfeld des Nutzers. Nach dem Megabanner ist der Skyscraper das zweitbeliebteste Format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mehr \u00fcber alle unsere <a href=\"https:\/\/de.themoneytizer.com\/werbeformate\">Werbeformate<\/a>, die Sie auf Ihrer Webseite verwenden k\u00f6nnen, erfahren Sie auf unserer Webseite. Z\u00f6gern Sie nicht, einen unserer Experten zu <a href=\"https:\/\/de.themoneytizer.com\/kontakt\">kontaktieren<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obwohl die sogenannten Rich Media-Anzeigen&#8211; und Videos noch immer die beliebteste Form von Online Werbung f\u00fcr gro\u00dfe Werbetreibende sind, bleibt die Bedeutung der Standards des Interactive Advertising Bureaus (IAB) gro\u00df. Da der digitale Marktplatz w\u00e4chst und w\u00e4chst, tauchen immer komplexere Formate auf, die den Nutzern einzigartige, interaktive Erfahrungen verschaffen.<\/p>\n","protected":false},"author":2,"featured_media":2289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-werbeformate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Werbung: Welche Standard-Digitalformate gibt es? - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"Es entstehen immer komplexere Formate, auch wenn die Standard-Digitalformate am wichtigsten sind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/de.themoneytizer.com\/blog\/werbeformate\/online-werbung-welche-standard-digitalformate-gibt-es\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Werbung: Welche Standard-Digitalformate gibt es? 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